The team at Sidekick wanted to help youth reconnect. They worked students of the University of Oregon to find out the major pain points and causes. They wanted to encourage users to also meet in person. This is also daunting, so we looked into organic meetings which is what resulted in a hobby/activity based matching algorithm.

We were brought on the project to help them design the app and core features to use in product funding.

One of the key findings was how important the feel of the meetup would be. They wanted a no-pressure casual hang out. So this created the 3 pillars of meetings. The "Kickit" for just a casual hang, "Groups" so users can easily find others that have the same interest, and "Events" which would be official events hosted by the organization.